Pic Credit: Internet

Book Review 
Title of the Book: From Unknown to Unforgettable
Author's Name: Harsh  Pamnani  
Available on:Amazon
Publisher : Penguin Random House     
 

About the Author :

Harsh Pamnani is a brand consultant and a business storyteller. He has worked with unicorn start-ups such as FirstCry and Icertis, think tanks like the World Bank, and corporates like Deloitte and Cognizant. He is the author of a best-selling book series, Booming Brands, and co-author of the national bestseller Booming Digital Stars. He has also penned over 100 articles on brand building. His work has appeared in top-tier publications like CNBC, Forbes, Economic Times, and Financial Express. Harsh has delivered talks at prestigious forums, including TEDx (seven-time speaker), Josh Talks, IIT Bombay and IIM Ahmedabad. Additionally, he has taught start-up branding courses at MICA Ahmedabad and business storytelling at IIM Indore.

Author – Harsh Pamnani( Pic Credit: Internet)

Narration: The narration style is very professional. The Author uses an obvious tone throughout the book, using Case studies to help his readers grasp the crux of the matter in a very lucid manner.

Book Cover & Title: The Book Cover is exciting and kind of stands out. Looking colorful in a dual shade of blue bending into a vibrant pink, it is sure to catch the eyeballs of the readers in a bookstore.

Content: The book From Unknown to Unforgettable aims to demystify the process of turning a start-up into a renowned brand. In a world obsessed with quality, making a lasting impression on the minds of the customers is a tough battle. And this becomes all the more tough in India because of its diversity. This book makes it very relatable as it is loaded with Case Studies of businesses in India. So its significance is crucial for anyone wanting to take on an entrepreneurial journey and end up as a well-known brand. Packed with wisdom from real-life experience, this book is not just a guide but a dose of inspiration for anyone dreaming of creating their own niche!

“This book is a masterclass in start-up branding… an accessible, essential read.”— Deep Kalra, Founder and Chairman, MakeMyTrip

This book is divided into four parts, each focusing on a different aspect of start-up branding. Part I deals with the Investors’ Perspective; Part II focuses on Foundational Pillars; Part III takes the reader through Market Research and Opportunity Analysis; and finally Part IV explores ways of Brand Development.

Parmani has very tactfully used case studies of Big Basket, Make My Trip, OYO, Epigamia, SUGAR, CaratLane, etc. to emphasize that every brand success has a story hidden in it. Whether it is about developing a customer-centric approach, evolving the business to suit the ever-changing market scenario, or finding the right ways to fill the gap between demand and supply, every success story of the businesses calls for persistence and dedication from the entrepreneurs. Indian market is not easy to deal with its ever-changing landscape, with rising customer aspirations & a rise in disposable income. This book helps the readers understand this intricate market & I admire the depth of research that has gone into creating this masterpiece loaded with relevant information.

“Harsh has crafted a wonderful book to inspire new, budding entrepreneurs into building great start-ups and admirable brands.” — Supam Maheshwari, Co-founder and CEO, FirstCry

When Harsh narrates the diversification story of Paper Boat from energy drinks to foods while keeping the core brand identity intact, one can only marvel at the detailed analysis and execution that can help turn around a brand and help it excel. This book lays out a clear roadmap for start-ups to follow, emphasizing the importance of trust, authenticity, and storytelling. The author beautifully explains jargon like branding concepts into easy-to-understand strategies, making it accessible for entrepreneurs at any stage of their journey. Whether you’re just starting out or looking to rebrand, “From Unknown to Unforgettable” provides the tools you need to succeed. If you are someone who wants to give it another try to make your business have its own USP among your target audience, then this book is for you. Through Case studies, Harsh shows that failures that one faces during a start-up journey help shape the learning curve and if you are someone who believes in not giving up, then this book is for you.

“An important book that provides sharp and in-depth analysis of marketing strategies deployed by start-ups that have had a significant impact on the Indian market.” — Rama Bijapurkar, Market Strategy Expert

Click to get your copy here: From Unknown to Unforgettable

Love,

Chinmayee

This review is part of the Blogchatter Book Review Program.